Richard Li

Product Designer based in Toronto


About me

I'm a Product Designer with over 5 years experience supporting digital agencies, financial institutions and startups as they create or upgrade their digital experience.

I have collaborated with a wide range of business teams to define and launch product features. For example, at Sensibill I worked with the sales team to produce RFPs which led to new business with NatWest and Chase Bank, helping grow the active user base to over 50 million. I have also worked with strategy teams, product owners, and developers to launch five different product features for RBC InvestEase, which led to an increase of funded accounts by 50% and increased number of transfers by 17%. In addition to RBC and Sensibill, I have designed products for the clientele of Fjord and Capco, including TD and BMO Harris. When designing, I see success in creating strategic relationships where everyone feels included in the process. 

I am well acquainted with modern design technologies and practices, such as responsive web-design, and design patterns for Android and Apple iOS.  I incorporate accessibility guidelines into my products to ensure they are WCAG 2.0 AA compliant. Depending on the team needs, whether it be designing for user experience, user interface or animation, I am adaptable, open-minded, and eager to do or learn anything required to meet business objectives.

What can I help you with?


User Experience Design
User Interface Design
Design Thinking
Design Research
Usability Testing
Product Design Strategy
Information Architecture
Graphic Design
Design Sprints & Workshops

Software & Tools

Adobe XD
Adobe Illustrator
Adobe After Effects
Adobe Photoshop

Interested in working together? Get in touch!

Resume: view/download

© Richard Li 2020