Ship-in-a-click Redesign

This project was completed as part of a redesign challenge for Canada Post’s Ship-in-a-click tool. The existing tool hasn’t been updated since the late 1990s and no longer demonstrates the convenience, reliability, and speed that Canada Post’s brand is all about. The redesigned tool shortens the amount of time required for users to complete the process, and is responsive for both desktop and mobile screens.

Research

I started the redesign process by going through the existing tool through the typical flow of a user for both desktop and mobile, while taking screenshots of every step of the process. I highlighted any usability issues or areas of improvements that I came across in order to make sure my design solution will address those areas.

Desktop Usability Analysis

Mobile Usability Analysis

User Interviews + Usability Testing

Once I went though and annotated the existing product myself, I interviewed three people that agreed to be user tested to get a little background information on them and learn how much experience they have with filling out online shipping and payment information. After a brief Interview, I user tested them on the current Ship-in-a-click tool to check if other people are having the same problems, or and if there are any issues I might have missed. Through this exercise, I realized other people were experiencing the same problems I encountered with the current tool.

User Task Flows

I drew out a User Task Flow for the service so I would know exactly which screens are required and which screens link together. The redesinged task flow is similar to the existing flow, with the exception of the Review Order step. Based on previous research, I decided it was important to let the users review and edit their order before submitting their payment.

Solution

After all the research has been complete, I started sketching and creating low fidelity wireframes to test out various designs before moving on to high fidelity wireframes. I designed for mobile first as mobile has more restrictions regarding screen space and the lack of a hover state. Once the mobile designs were complete, I adapted those designs to the desktop size. The final step was to turn the low fidelity wireframes to high fidelity by incorporating Canada Post's visual identity (colours and font style).

Mobile Design

Desktop Design

Interested in working together? Get in touch!

Email: richardli@richardlidesign.com
LinkedIn: linkedin.com/in/richardlidesign
Resume: view/download